Customer Service + Communication Training and Strategy

Illustration of a customer service scenario with a large smartphone in the center, a woman in a pink dress on the left, a man holding a question mark on the right, and stylized leaves in the background.

Effective communication is the foundation of excellent customer service.

We’ve created innovative training and tools for customer service teams and frontline staff

Nine colorful outline icons representing different frontline professions: market vendor, hotel concierge, customer service representative, real estate agent, police officer, doctor, IT technician, waiter, and bank teller.
  • Call center agents

  • Customer service representatives

  • Concierges

  • Front desk associates

  • Property managers

  • Leasing specialists

  • Real estate agents

  • Housing inspectors

  • Public safety officers

  • Social workers

  • Healthcare professionals

  • Hospitality workers

  • Your customer service team

Our customer service techniques and training programs are the product of 18 years of academic and professional research and practice! I’ve conducted studies, surveys, interviews, and focus groups and collaborated with professional and academic organizations. Most importantly, I worked with hundreds of frontline employees during my tenure as an in-house consultant. The result is an innovative, effective, yet simple method of delivering exceptional customer service.

— Beata

Customer Service Pyramid with sections labeled Language, Respect + Appreciation, Empathy, and Communication.

The foundation of exceptional customer service is effective communication — both with your customers and your team members. Throughout their journey, customers constantly interact with your customer service teams and your frontline staff. They communicate with your employees in person, by email or text, using smartphone apps and online chats, or by contacting your call center.

Effective empathy is the ability to fully and accurately understand your customer’s experience — so that you can better address their challenges and needs and, in turn, provide exceptional service. Empathy improves communication and relationships with your customers while building lasting trust.

Each customer expects respect and appreciation from your business. They want to build a balanced and trusting relationship with your team — so that they can work with you to address their needs successfully.

Language is a tool that is both easy to use and effective but often overlooked in customer service. Individual-first language serves multiple purposes:

  • Helps your customers understand what you write or say the first time they read or hear it

  • Evokes positive emotions

  • Facilitates problem-solving and collaboration with your customers

  • Describes each customer as a unique and valued individual

  • Conveys respect, appreciation, understanding, and compassion

How can effective empathy and individual-first language help you deliver exceptional service?

    • Fully and accurately understand each resident’s unique needs and challenges

    • Match residents to the perfect unit — considering various factors such as size and layout as well as accessibility and location within the building

    • Make the application and move-in process stress-free

    • Ensure timely rent payments

    • Address requests effectively — from repairs to accommodations

    • De-escalate disputes and resolve neighbor issues quickly and successfully

    • Organize enjoyable community events — for each and every resident

    • Create a positive living experience to increase resident retention and boost referrals

    • Fully and accurately understand each buyer’s housing and financing needs, challenges, and intentions — both present and future

    • Match each buyer to their dream home quickly and successfully — considering various factors such as budget, location, community, size, layout, features, and accessibility

    • Communicate property details and financing options clearly and effectively

    • Make the inspection, repair, and closing processes easy to understand and stress-free

    • Keep clients informed about the status updates and ensure they meet all deadlines — so that they can stay on track and in the loop!

    • Create an exceptional, individualized experience for your buyer, build trust within the community, and boost referrals

    • Fully and accurately understand each patient's unique experiences, challenges, and needs — including their medical history, symptoms, lifestyle, and circumstances

    • Communicate effectively with your patients and their families — especially those experiencing anxiety and stress

    • Ensure that each patient clearly understands their diagnosis and treatment options — including patients who don’t speak English fluently and neurodivergent individuals

    • Convey respect and compassion and build lasting trust with patients and their families

    • Work collaboratively with your patients to achieve their health goals

    • Reduce the cancellation and no-show rates

    • Create an excellent experience to increase patient retention